There are several ways for you to scan your WordPress site for potentially malicious or unwanted code or threats. Ranging from both free and paid tools. This should be done on a regular basis. Theme Authenticity Checker is a free plugin that does the job really well. Usually, hackers target themes to inject links, so this plugin is a good way of checking for that. Exploit Scanner is another free WordPress plugin that is much more robust since it searches all files and databases of your WordPress install.

It checks for signs which may suggest your installation has fallen prey to malicious hackers. Sucuri is arguably the best WordPress website security scanner at the moment. They have a very basic free site scanner, which checks your site to see if your site is doing well. But the real deal is in their paid version.

You can gain access to your WordPress anywhere, anytime, anyplace. Create a new user profile assigned to the administrator role, log back in with the new user profile and DELETE the admin file. It can’t be said strongly enough: use strong passwords for WordPress and any other site which requires passwords. Use an online password generator.

Also, you have the ability to back up your site regularly and keep a copy on your computer and off-site storage. If you have a very active site, back up daily. You spend a lot of time and money on your website, don’t skip this! The one complete solution that does it all is BackupBuddy, no other plug-ins back up your files, widgets, plugins, and database. Need to move your site to another host, this will do it in less than a few minutes!

You can easily put in place an Automated Disaster Recovery Plan in WordPress. In the event of a disaster, like your site getting hacked, hardware failure, or, your hosting provider goes offline, without a disaster recovery plan it’s a frustration galore.

Having a Disaster Recovery Plan means that all the decisions have already been made in a calm non-disaster environment and so all you have to do in the event is to just follow your plan.

Having an Automated Disaster Recovery allows you quickly and easily determines whether you actually have a disaster and, if so, what type of disaster it is.

You can easily put in place an Automated Disaster Recovery Plan in WordPress. In the event of a disaster, like your site getting hacked, hardware failure, or, your hosting provider goes offline, without a disaster recovery plan it’s a frustration galore.

Having a Disaster Recovery Plan means that all the decisions have already been made in a calm non-disaster environment and so all you have to do in the event is to just follow your plan.

Having an Automated Disaster Recovery allows you quickly and easily determines whether you actually have a disaster and, if so, what type of disaster it is.

This eliminates the need for a webmaster or technical web guru. WordPress has a great admin section that is easy to use where you can control everything. WordPress is also easy to set up or install (one click) and maintain. Inside most decent hosting providers, they rarely exceed one to three-click installation.

Discover which cities, towns, states, and countries are driving the most traffic on your website. Learn about visitor search habits, where they came from, pages visited, time per page, and much more. Find trends in your website traffic and adjust your marketing efforts accordingly. Maybe there is a high demand for your services in the neighborhood across town. That small change can skyrocket your lead-generating strategy. This free tool will help you find those trends in your business.

There are more advanced analytics tools that utilize heat mapping software and conversion trackers.

Advanced analytics tools, such as CrazyEgg.com, use visualization to showcase data. The visually appealing trend analysis will bring to life your visitor’s clicks with a heat mapping tool to show the most important areas on your website – where users are clicking – and how they are interacting when they start clicking around the website.

Google Analytics is free to use and anyone can install it on their website by:

Crazy Egg plans are as low as $9/month.

According to a recent survey by Pew Research, roughly one-third (35%) of Americans ages 16 or above admitted that they own a tablet computer, which is twice the number of tablet owners than a year ago (17%). If you are still undecided, or reluctant to move into the digital space, then there is no better time to act. There is an urgent need to take advantage of the different aspects of mobile technology in order to remain competitive.

The survey also suggested that those who have e-reading devices like Kindles and Nooks have grown to 24%. Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%. Chances are your target audience is more comfortable with the smaller, more convenient smartphone and therefore you should pay more attention to this fact. Eventually, you will need to integrate a mobile-friendly website into your strategic marketing plan. Having a thorough understanding of your target market and what type of mobile device they own can help you to maximize your reach.

These latest figures suggest that your web strategy can be adjusted to reach your target users as well as others looking for your products. With the creation of enhanced campaigns in the search engines, you can now create or adapt campaigns to reach mobile device users. You can decide on whether you want to only appear on smartphone searches, tablet searches, or more, allowing for your company to reach the device most preferred by your target demographic.

It’s true that it takes more time and money to create a responsive site as compared to a conventional site. But then you are spared the need to create separate sites for smartphones and other devices. That ultimately reduces the overall expenditure. Having a responsive web design is an investment that will pay off in the long run.

Google Searches give preferential treatment to sites that are mobile-friendly. That’s one of the reasons Responsive web design has come to stay. Websites do not only need to have quality content; the platform the content is posted on needs to be completely functional. The best content is irrelevant if mobile device users cannot view it. Content can be modified to be more mobile-friendly. It is very important that users can easily access quality content from a small screen on a smartphone.

Every forward-looking business now has a responsive website. This means your customers can easily access and buy from them on their smartphone, tablet, or any of the devices they own.

This comes as no surprise! Considering the goldmine on these devices and the visitors accessing the internet from their tablets and mobiles is growing.

In the past web designers had a serious challenge ensuring proper functioning and maintenance of the website across different web browsers. But the advent of smartphones and user-friendliness has changed things for the better.