Every small business should be taking advantage of Google Analytics. It is easy to install and free to use.
GOOGLE’S COMPLETELY FREE TOOL TO TRACK WEBSITE TRAFFIC
Discover which cities, towns, states, and countries are driving the most traffic on your website. Learn about visitor search habits, where they came from, pages visited, time per page, and much more. Find trends in your website traffic and adjust your marketing efforts accordingly. Maybe there is a high demand for your services in the neighborhood across town. That small change can skyrocket your lead-generating strategy. This free tool will help you find those trends in your business.
There are more advanced analytics tools that utilize heat mapping software and conversion trackers.
ADVANCED ANALYTICS TOOLS
Advanced analytics tools, such as CrazyEgg.com, use visualization to showcase data. The visually appealing trend analysis will bring to life your visitor’s clicks with a heat mapping tool to show the most important areas on your website – where users are clicking – and how they are interacting when they start clicking around the website.
Google Analytics is free to use and anyone can install it on their website by:
Crazy Egg plans are as low as $9/month.
WANT TO LEARN ABOUT WEBSITE TRAFFIC AND ANALYTICS FOR YOUR BUSINESS?
Complete the form below and we will get in touch with you.